MainMediaDEVAR: What Factors Tell Us About The Growing Presence Of AR In A Person's Life?

DEVAR: What Factors Tell Us About The Growing Presence Of AR In A Person's Life?

27 August 2019
The AR / VR 1.0 era began in earnest when Facebook bought Oculus in 2014. This inspired a generation of entrepreneurs, corporations and venture capitalists to create AR / VR at an early stage.

The technology scaled considerably in 2017, when not one, not two, but five major technology companies launched their AR platforms or applications: Amazon (Sumeria), Apple (ARKit), Facebook (AR Studio), Google (ARCore), and Snapchat (Lens Studio). Add companies like Arloon, Aurasma, Blippar and Layar to this, and the segment of AR available to hundreds of millions of users will become even wider. Forecasts say that the augmented reality market will grow to $135 billion in 2021.

Read more on Anna Belova's blog, CEO of DEVAR