Leta blog: Never lie or be afraid. How to communicate with an investor
06 February 2020Note: This article was originally written by me in Russian for “Secretmag.ru” (link below), but since the topic is quite important, I decided to translate and share it here.
On a daily basis, I reply to letters and calls from startups — from “cold” emailing to insightfully created pitches. Most of such entrepreneurs seem to have read a lot of insights from venture capital investors on how to prepare a beautiful and clear presentation, how to answer questions, etc., which are very useful. But it is much more important to understand how to build the right long-term relationship with the investor at different stages of interaction.
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