MainMediaE-commerce SaaS solution developer secures $600,000 from Leta Capital

E-commerce SaaS solution developer secures $600,000 from Leta Capital

19 September 2012
 Leta Capital, a venture fund, has invested $600,000 in Redhelper, a provider of SaaS solutions for online customer service and behavioral data analysis for e-commerce sites. The transaction valued the company at “more than $2 million,” Leta announced.

The startup was founded just one year ago by three classmates from the technical deparment of Moscow State University: Anton Chernyatin, Dmitry Tsyopa, and Roman Semyonov. Redhelper claims it is already in use by “more than 5,000 Internet shops,” involving more than “20,000 customer service operators.”

The Moscow-based startup says its system is used “in at least 15 countries,” although its corporate website has no English version.

One of the company’s latest products is Co-Browse, a service that allows operators to show products to online shoppers in the browser’s window.

Leta’s funds will be invested in technological developments, marketing campaigns, and international expansion.

The startup aims to establish its leadership in the Russian language markets as well as “leading positions” on the global market. “Our main competitor is Liveperson and its product Livechat. But we are developing now in markets that are not promising for them. And, when we will compete with them directly on Western markets, our behavioral analysis capacities will give us a strong competititve advantage,” Redhelper’s PR manager Daniil Sergeev told East-West Digital News.

Formerly known as Leta GIV, Leta Capital is the venture arm of the Russian IT security holding Leta Group. Established last spring, the fund has already invested in air screen maker Displair, social app Budist, and photo storage startup Baltostorage.

Leta Group also owns Redmarker, a provider of solutions for e-commerce sites. “We are currently in discussions with Redmarker to merge development and potentially create an integrated e-commerce offer,” Sergeev told EWDN. with EWDN